B4 Brands

Reliable hand hygiene isn’t just about the products you choose—it’s also about the equipment that delivers them. In high-traffic environments like schools, healthcare facilities, government buildings, and manufacturing plants, hand sanitizer dispensers endure constant use. Over time, even the most durable dispensers can experience wear that affects performance, creates frustration for staff and visitors, and […]

Hand hygiene isn’t just for hospitals anymore. Offices, schools, factories, and public spaces are joining the movement toward measurable, sustainable hygiene. For decades, hand hygiene programs have been synonymous with healthcare. Posters of hand-washing techniques lined hospital corridors, and compliance audits drove infection-prevention goals. But in 2025, the conversation has expanded — far beyond the […]

In healthcare facilities, classrooms, restaurants, and hotels, clean hands are non-negotiable. But not all soaps and sanitizers are created equal. Many products rely on added dyes to create bright colors or brand recognition — even though those additives serve no functional purpose. At B4 Brands, we take a different approach. Our Avant® hand sanitizers and […]

Protecting Public Health During the Busiest Season for Gatherings As the sun sets on another summer, many of us are packing our bags, hitting the road, and squeezing in one last fair, music festival, or weekend getaway. From airport terminals and campgrounds to late-summer concerts and food trucks, August and early September are peak times […]

Reinforcing the Role of Hand Hygiene—Gloved or Not At B4 Brands, our mission has always been clear: to protect people through effective, responsible hand hygiene. So when the World Health Organization (WHO) released its theme for World Hand Hygiene Day 2025, we paid close attention. “It might be gloves, it’s always hand hygiene.” This timely […]

Summer brings sunshine, travel, camps, family vacations, and outdoor fun—but it doesn’t mean germs are taking time off. In fact, warm weather, increased gatherings, and shared spaces can create the perfect storm for bacteria and viruses to spread. Whether you’re managing a school facility, running a government office, caring for patients, or just heading to […]

When it comes to selecting the right hand sanitizer for your business, school, or healthcare facility, one of the most common questions is: Should I choose a hand sanitizer with 60% alcohol or 70% alcohol? Many assume that higher alcohol content automatically means better germ-killing power, but the reality is more nuanced. While both 60% […]

Fragrances in hand soap and hand sanitizer, while pleasing for some, can pose serious health and environmental risks, particularly for sensitive individuals. Despite the widespread use of fragranced products, many people remain unaware of the potential dangers they bring. According to the International Fragrance Association, over 3,500 fragrance chemicals are currently in use, some of […]

Hand sanitizer has become an essential product for personal hygiene, especially in environments where soap and water may not be readily available. Like most products, however, hand sanitizers have a shelf life, and it’s important to understand how expiration affects their effectiveness and safety. B4 Brands, the manufacturer of Avant hand sanitizer, emphasizes not only […]

When it comes to hand hygiene, soap is a non-negotiable essential, but choosing between foam hand soap and liquid hand soap can leave many consumers unsure of which option is best for their needs. Both have their strengths and weaknesses, and Aterra Hand Soap offers both foam and liquid varieties, giving users the freedom to […]