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As the storm of the scariest cold and flu season in American history approaches, it’s important for all of us to remember a proven, hopeful truth: COVID-19 has a proven Kryptonite and its name is alcohol-based hand sanitizer. As America readies to fight the terrifying double-trouble tandem of COVID-19 and influenza this fall, having hand […]

As Our Students Return To School, Education & Distancing Essential For Their Protection By Clete Campbell “Yesterday, all my troubles seemed so far away Now it looks as though they’re here to stay” Opening Line to “Yesterday” By The Beatles The invisible enemy is everywhere these days: On the breath of unsuspecting friends and neighbors, […]

As We Recognize Hand Hygiene Day, More Than Ever, Healthcare Facilities Need Comprehensive Hand Hygiene Programs By Clete Campbell Today, our hands are the most important instruments to the world’s health. Clean hands are the best chance for ourselves, our families, our neighbors, our communities, our state and nation to survive the COVID-19 pandemic. Never […]

These are scary, uncertain, challenging times. It seems the coronavirus is all around us, shutting down our schools, churches, restaurants, stores, communities, and even large parts of the economy. States like New York, New Jersey, Illinois and California are on full quarantine lockdown. Some days, it can feel like we are all caught in a […]

Going to the extreme lengths of quarantining oneself from germs, a la legendary movie star Howard Hughes, isn’t much fun or mentally healthy, so our best defense remains arming ourselves in heavy germ zones. Having hand sanitizers at the ready are a great ally when we venture daily into some of germs’ favorite vacation spots. Here are our Top 11 Public Germ Hot Spots, which include some shocking places where bad germs lie in wait:

As it sets the entire world on edge from Canada to China to Australia, the coronavirus is both the world’s most terrifying and confusing virus. Iowa health officials are monitoring the troublesome epidemic, which thankfully has not yet produced any confirmed cases in the Hawkeye State. Many people don’t have a clear understanding of the […]

Fake news. False flu protection. That’s what the U.S. Food and Drug Administration is calling the claims of the nation’s biggest hand sanitizer company. The FDA warned GoJo Industries, the parent company of Purell hand sanitizer, in January to stop claiming the products can protect people from infections and illnesses.  According to the FDA, GoJo’s […]

As sure as water is wet, the Earth is round and the sun burns, we all know that getting a flu vaccine is our best defense against acquiring influenza during the cold and flu season. But during this devastating start to the 2019-20 flu season, too many Iowa parents and families are learning the hardest […]

Merciless and furious without remorse may be the best words to describe influenza’s coast-to-coast nationwide assault to open the 2019-2020 cold and flu season.  Influenza claimed 1,800 lives, caused 3.7 million flu illnesses and 32,000 hospitalizations through December 22. Thirty states are reporting widespread flu and influenza-like illness (ILI) have elevated for six straight weeks. […]

Experts Stress Coughing into Your Sleeve the Best Way To Prevent Colds and Flu From Spreading By Clete Campbell Who knew your elbow had bionic powers to stop the flu? From when we were kids, we’ve been taught to cover our mouth when we feel a sneeze or cough coming on. Covering your mouth, any […]

U.S. Health Officials Caution Fast Rise of ‘Superbugs’ Present Public Health Epidemic By Clete Campbell We are officially living in a medical disaster movie. What seems like a shock news story lead is actually the alarming medial truth of “superbugs.” For as the U.S. Centers for Disease Control and Prevention terms it, we are now […]

Your quick-reference guide to why, when and how to wash your hands the right way At B4 Brands, we believe in empowering you with science-backed hand-hygiene best practices. The concept of the 20-second handwashing rule — washing your hands for at least 20 seconds — remains a cornerstone of good hygiene. That’s because it’s still […]

Author’s Disclaimer: Folks, we’re not here to judge. We’re here to help.  You get to work, take off your coat, turn on your computer, put down your coffee, sit down and get to work. Proceed with caution: You’ve just sat down at maybe the filthiest place in America. If you’re reading this blog at your […]

Consuming gluten might not exactly be one of the seven deadly sins. But for people living with celiac disease and other health concerns, the protein that shares its name with the vice of excess is one of the last ingredients they want to read on a food ingredients label. Gluten, found commonly in wheat, barley […]

AAP recommends kids get vaccinated by Halloween Folks, don’t blame the messenger, but the shadow of the most miserable time of the year is closing in. Although it seems the flu season just ended, health officials are warning parents that another unpredictable influenza season is looming, and recommending families get vaccinated early in the season. […]

If you listen closely, you can hear a school bell already ringing. You can already make out the joyful noise coming from the playground at recess and smell the goulash in the cafeteria. It’s Back To School Season in America. This month, most of America’s 56.6 million elementary school students will return to the classroom.  […]

Triclosan is a word no one wants to read on the ingredient label of their antibacterial soap today. The Food and Drug Administration has banned the widely used and disputed antiseptic chemical, along with triclocarban and 17 other chemicals from being used in hand and body washes. Companies nationwide have been instructed to take these […]

Our best defense against influenza needs better stopping power against the scariest name in the flu game: H3N2. That’s the unanimous verdict of health experts after the flu vaccine had another rough season fighting off the flu. The vaccine was incompletely ineffective against the powerful H3N2 strain that dominated the end of the 2018-19 flu […]

The U.S. Food and Drug Administration has given alcohol-based hand sanitizer a fundamental vote of confidence in an April ruling deeming three crucial and debated ingredients safe for use. The FDA’s ruling allows three active ingredients – benzalkonium chloride, ethyl alcohol and isopropyl alcohol – to remain in hand sanitizer formulas. While deferring them from […]

The Earth is flat, Big Foot is real, we never really landed on the moon, Elvis drives trucks these days incognito in Texas and eating two Big Macs a day can actually help you lose weight. The world is full of popular, but silly myths that have been debunked through science and research. With numerous […]

Whatever a customer’s specific needs, B4 Brands meets it with private label solutions. Whether a promotional product, a single private label item, or a complete branded line of skin care products, B4 Brands can design a custom formulation of high quality skin care products to meet a wide variety of market-specific needs and help you […]

This Year’s Initiate Focuses On Reducing Hospital Infections Take a look at your hands. No matter how big or small, they have tremendous power. For with two hands comes great ability and great responsibility, especially if those hands belong to doctors and nurses. That’s the message the World Health Organization is sending with the theme […]

Productivity’s Public Enemy No. 1 will cost country 100 million lost work days, 32 million school days and $10.4B in hospitalizations this year Influenza is a freight train that breaks for no one, especially wallets. The high cost of the flu is as miserable as the sickly hurt its puts on millions of Americans each […]

Hand Sanitizer No One-Hit Disinfectant Wonder The world’s No. 1 germ killer isn’t a one-hit wonder or a one-trick pony. Hand sanitizer is also a Swiss Army Knife in a bottle, a versatile cleansing agent that has more uses than Baskin Robbins has flavors. Killing 99 percent of all germs on contact is just the […]